Ezythemes

Project Overview
Ezythemes is an innovative AI transcription tool designed to transform qualitative research—such as focus group discussions and interviews—into actionable insights and compelling presentations. Ezythemes leverages artificial intelligence to uncover hidden trends and consumer preferences that drive business strategies. The platform’s mission is to empower businesses by providing rapid, cost-effective, and precise insights that answer critical business questions, thereby optimizing marketing campaigns, identifying new market opportunities, and enhancing product development. During my internship, I played a key role in helping design and pitch Ezythemes end-to-end to qualitative market researchers.
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Problem Space
Market research teams often face significant challenges when converting qualitative data into meaningful, actionable insights. Traditional transcription methods are not only time-consuming and costly but also prone to inconsistencies, which can challenge decision-making processes. These challenges underscore the need for a unified platform that can deliver efficient, reliable, and visually engaging outputs to empower data-driven decisions.

Throughout the product lifecycle I was focused on the following problem:

How might we create a seamless, AI-driven solution that transforms large qualitative datasets into actionable insights and presentations, thereby accelerating market researchers’ decision-making processes and ensuring thorough, data-supported business outcomes?

I developed hands on product experience, integrating user research findings, brand strategy, and technical requirements into a cohesive design framework that guided the development of Ezythemes’ final solution.

Final Product‍
The Ezythemes platform culminates in a streamlined, AI-powered solution for market researchers, integrating all stages of the qualitative data lifecycle—from transcript upload to final presentation—into a single, user-friendly environment. Below are some of the key features and flows that make Ezythemes both intuitive and robust
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Project Page & Getting Started
‍Easy Setup: Upon signing in, users can quickly create or load a project from the Home page, guiding them step-by-step through naming the project, uploading audio transcripts, and setting research objectives.
Simple Onboarding: A concise tutorial introduces the platform’s essential functions, ensuring that first-time users can get up and running without time-consuming training.
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‍Load Existing Projects
‍Project Cards & List Views: Users can toggle between card and list views to quickly scan project statuses, last modified dates, and key metrics, reflecting diverse user preferences for information display.Version Tracking: Each project load includes version snapshots so teams can collaborate seamlessly, reverting to previous iterations as needed.

‍Advanced Configuration & Multiple Views
‍Data Exploration: Within each project, users can toggle between thematic, sentiment, or keyword-based visualizations to pinpoint critical insights quickly.
Flexible Presentation Formats: Once insights are finalized, Ezythemes offers multiple export options (e.g., slides, PDFs, or raw data sets), preserving both the platform’s brand styling and any customizations made by the user.
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Request a Meeting with Experts
‍In-App Consultation: Recognizing that complex research projects often demand expert guidance, Ezythemes includes a built-in scheduling feature. Users can request a one-on-one consultation with platform specialists for advice on best practices, troubleshooting, or deep-dive customization tips.

The Process

Research
To refine the brand identity for Ezythemes, I conducted 140 user surveys targeting professionals in the market research and analytics space. The primary goal was to evaluate user perceptions of different logo concepts under the theme of productivity that gives you the freedom to do greater things.

1. Logo Preference
“Please select one logo option you prefer with this context in mind.”

2. Interpretation of Productivity
“What do you take away from the one you like—from a context of productivity/productivity that gives you the freedom to do better things?”

3. Emotional Resonance
“What emotion do you feel when you look at the logo from a user standpoint?”

Through these questions, we gathered insights into how color schemes, typography, and iconography influenced users’ perceptions of productivity and innovation. Findings highlighted the importance of a clean, modern aesthetic that conveys both efficiency and possibility. Users resonated most strongly with logo designs that felt inspiring while still projecting clarity and professionalism.
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Competitor Analysis
In parallel with user surveys, I performed a secondary research phase to explore other AI-powered market research tools and data visualization platforms. The objective was to identify gaps in the market—specifically, whether similar solutions existed for automating the transcription of focus groups and interviews, and subsequently converting them into actionable insights and presentations. This exploration revealed that while numerous products offer partial solutions (such as automated transcription or analytics dashboards), few integrate these capabilities into a cohesive workflow tailored for market researchers.The combination of user feedback and competitor insights laid the groundwork for Ezythemes’ core design principles, ensuring our brand identity and feature set would stand out in a competitive landscape and align closely with user expectations.

Synthesizing The Research
Bringing together the findings from our user surveys and competitor analysis, we arrived at a clear directive for Ezythemes: deliver a streamlined, AI-driven workflow that seamlessly transforms raw transcripts into polished, actionable insights. The 140 user surveys focused heavily on brand perceptions, revealing a strong preference for visual elements and messaging that evoke freedom, productivity, and forward momentum—values we carried throughout the design. The competitor analysis further underscored the need for an end-to-end solution; users wanted a single platform that could handle transcription, theme extraction, sentiment analysis, and presentation-ready outputs without requiring multiple disjointed tools.
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User Flow
From the user’s perspective, simplicity and clarity emerged as top priorities. As a result, the Ezythemes product flow is laid out in intuitive stages.

‍Home Landing Page
Upon logging in, users immediately see an overview of ongoing projects and have easy access to creating new ones, reflecting the feedback that a concise dashboard interface saves valuable time.
‍Create New Project
Users are guided through naming the project and specifying initial settings—such as research objectives or key categories—to help the AI transcription tool organize data effectively.
‍Configure Data
By uploading their voice transcripts or audio files, users kickstart Ezythemes’ AI-based analysis. This stage offers customization options (e.g., language settings, speaker differentiation) to fine-tune the process.
‍Themes, Focus & Compare
Within these core views, the AI’s actionable insights take shape. Users can deep-dive into emerging themes, compare contrasting viewpoints, and filter out irrelevant data to isolate the most significant findings.
‍Export
Recognizing that presentations are integral to market research, this final step produces ready-to-use visuals and reports—directly informed by user preferences for prompt, polished deliverables that capture stakeholder attention.

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Key Insights
1. Brand Clarity & Resonance: Survey respondents gravitated toward logos and branding elements reflecting a sense of forward progress and creative freedom—essential traits for a productivity-driven AI platform.
‍2. End-to-End Workflow: Competitor analysis confirmed that integrating transcription, analysis, and presentation within one cohesive tool saves users time and reduces errors from switching platforms.
‍3. Tailored Customization: Market researchers want the option to configure how data is grouped, labeled, and visualized, indicating that flexible tagging and theme-generation features are mission-critical.
‍4. Immediate Accessibility: A frictionless landing page and project setup phase resonate with professionals who often juggle multiple projects under tight timelines.
‍5. Action-Oriented Outputs: Clear, data-driven insights and straightforward export options are vital for effectively communicating findings to stakeholders.These synthesized findings shaped Ezythemes into a user-centered solution that not only meets the practical needs of market researchers but also embodies a brand identity associated with innovation and empowerment—key differentiators in a highly competitive market research landscape.

Ideation
Following our initial research and synthesis, we shifted our focus to brand guidelines and user experience elements that would unify the Ezythemes platform both visually and functionally. This phase centered on exploring typography choices, color palettes, and layout concepts—ultimately shaping a cohesive identity aligned with our core brand attributes: innovation, flexibility, and productivity.

Brand Guidelines
Typography Settings
‍We selected a clean, modern sans serif typeface to echo the platform’s forward-thinking nature, ensuring readability across various screen sizes. By carefully defining headline, subheadline, and body text sizes, the design maintains clarity and aligns with industry accessibility standards.
‍Color Semantics
‍A vibrant yet balanced color scheme, emphasizing Ezythemes’ commitment to aiding productivity. The main accent color conveys energy, while neutral background shades keep the interface uncluttered. The chosen palette was tested against multiple interface components to confirm that buttons, icons, and status indicators remain intuitive and cohesive.

‍User Flow Prototyping
Translating our brand vision into actionable layouts, we developed a series of wireframes and mid-fidelity prototypes for the most critical touchpoints.
‍Home Landing Page
‍Brand-forward Introduction: Immediate visibility of logo, color palette, and type hierarchy sets the tone for a streamlined user experience.Project Quick View: Users see active projects and key metrics at a glance, reflecting their desire for rapid status checks.
Project Creation & Configuration
Guided Onboarding Simple forms with clearly labeled fields minimize cognitive load.Real-time Validation: Color cues and typographic emphasis highlight necessary actions for error-free setup.
Data Processing & Analysis
Status Cards & Progress Indicators: Reinforce brand visuals with color-coded updates, ensuring users remain informed on transcription progress.Configurable Filters & Displays: The interface supports toggles for theme, sentiment, or focus views, reflecting user feedback on the importance of customizability.
Review & Export
Thematic Highlights: Key insights are visually emphasized with brand-aligned styling for quick identification.Presentation-ready Formats: Reports and slides retain consistent typography and color semantics, guaranteeing a polished final output.

Quirks Event in NYC‍
A pivotal milestone in Ezythemes’ journey involved showcasing the product at The Quirks Event in New York City. Our team set up a dedicated booth, engaging directly with qualitative market researchers—the platform’s primary audience. Through live demos and one-on-one discussions, we demonstrated how Ezythemes’ end-to-end workflow could streamline their transcription and insight-generation tasks. These in-person interactions not only sparked valuable feedback but also led to several researchers signing up for Co-Pilot, our early-access program designed to guide users through advanced features. By gathering real-time impressions and forging new connections, The Quirks Event served as a catalyst for both product validation and wider market adoption.
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Reflections‍
Working on Ezythemes from the ground up was both challenging and deeply instructive. Beyond honing my storytelling skills—vital for effectively showcasing our product’s value at events like The Quirks Event—I gained hands-on experience collaborating with a software engineer and fellow designer, navigating everything from technical feasibility to aesthetic coherence. This holistic approach allowed me to delve into the foundational elements of brand creation—including typography, color systems, and logo design—while maintaining a user-centric vision.One of the key takeaways was the intricate nature of building a product from scratch: orchestrating brand identity, functionality, and market readiness all at once. Looking ahead, I recognize the importance of user testing in solidifying our product’s impact. Additional rounds of testing with actual interview transcripts and extended usability sessions would further validate our design decisions and ensure an even smoother, more intuitive experience. Ultimately, these lessons in integration, collaboration, and iterative improvement will continue to shape my approach to future product endeavors.
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