Project Overview
During my internship at SC Johnson, a global leader in household and professional cleaning products, I contributed to a limited-time offering (LTO) initiative for the Duck® brand. Working closely with R&D, marketing, and supply chain teams, my responsibilities included analyzing global cleaning product trends, identifying gamification as a key market opportunity, and designing QR code solutions for enhanced consumer engagement. Conducting more than 65 user interviews and 15 in-store visits allowed me to gather critical consumer insights and shape packaging strategies. Due to the confidential nature of the project, the details remain under an NDA; however, this experience underlined the importance of user-centric research, cross-functional collaboration, and innovative marketing tactics in a competitive, family-owned global brand context.